https://pod.malcolmgin.com/api.php?action=feedcontributions&user=Malcolm+Gin&feedformat=atomPodcasting Production Knowledge - User contributions [en]2024-03-29T11:26:52ZUser contributionsMediaWiki 1.26.3https://pod.malcolmgin.com/index.php?title=Main_Page&diff=16Main Page2018-09-14T15:07:12Z<p>Malcolm Gin: /* Introduction and Purpose */</p>
<hr />
<div>= Administrative Note =<br />
Between late 2017 and mid 2018, spammers took advantage of this Wiki's open registration system to add about 4 GB of spam to the Internet by spamming the ever living heck out of this Wiki. Therefore I've locked down registration and editing. If you would like an account, feel free to drop me a line at [mailto:malcolm.gin@gmail.com malcolm.gin@gmail.com]. With said account, I will enable your ability to edit the content here.<br />
<br />
Also if you're interested in such things, [[User:Malcolm Gin|Malcolm Gin]] may keep a changelog on her/his/their/eir profile page. Possibly.<br />
<br />
= Introduction and Purpose =<br />
<br />
The idea of this wiki is to collect and archive advice, techniques, and tips for creating and producing podcasts and other audio programming in today's Internet, utilizing modern audio capture and editing software, and contemporary podcast publishing platforms.<br />
<br />
Malcolm Gin, a budding producer, is helping compile these data and information for public use, along with other contributors.<br />
<br />
Note also that this resource focuses in part on pay and compensation equity, so much of the advice will be annotated with notes to include guests and hosts and other staff in compensation, in negotiation, etc. We are pro-labor and pro-equity here, even if involving more parties in negotiations can complicate things, it's the good kind of complication.<br />
<br />
= Basic Technical Considerations =<br />
<br />
At the very beginning you must have a computer or access to a computer on which you can install software to capture and edit audio, and to process, convert, and publish the final form of your podcast to some server or podcast hosting service on the Internet.<br />
<br />
So you will need a computer you can install and use applications on, and some kind of Internet connection. It doesn't have to be an always on Internet connection, but that would probably make your work easier.<br />
<br />
If you are a primary host or will be recording on many of the podcast episodes, you should obtain a good microphone for capturing voice. You might also need a quiet space in which to record your podcasts. Or you might need to provide your podcasting hosts and guests with cheap but decent microphones by mail. Or send them a gift card and have them buy one and have it delivered to them, or however you handle your money.<br />
<br />
If you don't have money, you may be able to apply for a grant to get money. It's not a promise, but a possibility.<br />
<br />
More about specifics of these considerations to follow.<br />
<br />
= Production Process Overview =<br />
<br />
Your overall process to get podcasts to publication should roughly follow this track:<br />
(Note: Depending on the size, format, length, and frequency of your podcast, you may be able to fill most of these positions yourself, but it may help to think of the roles anyway, to make sure your planning is based on industry standards, and to make sure your planning is comprehensive.)<br />
* Gather expertise<br />
* Develop theme/conceit for one or more podcast(s)<br />
* Figure out pay or profit sharing model<br />
** Articulate it somewhere everyone can see (Transparency)<br />
* Recruit (A producer or host may be able to cover more than one role, especially if your publishing frequency is low or slow):<br />
** Producer (logistics and/or money)<br />
** Grant Application Writer (obtaining money - OPTIONAL - depending on money Producer brings or other revenue streams)<br />
** Host(s)<br />
** Guest(s)<br />
** Sound Engineer (sets up audio capture, captures audio, edits audio)<br />
** Director (sets and implements or enforces standards for show)<br />
* Obtain funding (grants, donations, fundraising, etc.)<br />
* Obtain resources you need to record a podcast (computer(s), microphone(s), noise management, people, other sounds and cues, paperwork, etc.)<br />
** Be sure to have explicit consent paperwork for guests<br />
** Get consent:<br />
*** For the conversation<br />
*** For publicity (that the conversation/episode will be publicized, and roughly or specifically, how)<br />
*** (optional) Editor is the editor and authority<br />
**** (optional) No pre-publication review (unless it's important to you to allow guests to review, but realize this will impact your schedule.<br />
* Determine broadcast/release frequency<br />
** Typically once every two weeks or once every month<br />
*** Factor in the work:<br />
****Typically 10 - 20 hours of work to produce each episode, which includes scheduling episodes and reaching out (to recruit and manage guests, and to manage other logistics)<br />
* Use technical resources to record a podcast<br />
* Edit/combine any separate audio tracks and sound cues (if any) into a single podcast audio file<br />
* Upload the podcast file to its hosting service on the Internet, and list it in various podcast subscription services (Google Play, iTunes, etc.)<br />
<br />
= Gather and Recruit Expertise =<br />
Leverage your social media and face to face contacts and networks to find good people to help run, host, and guest on your podcast.<br />
<br />
= Theme =<br />
<br />
You or your director, and likely your fundraiser/grant applier will probably want a theme for your show, so you probably should articulate and write this down, to help everyone work in the same direction, and to provide when fundraising and otherwise promoting and advertising your show.<br />
<br />
= Profit Sharing =<br />
<br />
Especially for justice-oriented podcasts, but also in many other contexts, profit sharing can be a good choice to fund and staff an early podcast. Later, if your business crosses predetermined or dynamically determined thresholds of profitability, you may want to retool your policy for handling funds and profits. But for early shows, one popular model is to pay parties involved in production equally from presumably small amounts of shared profitability or revenue.<br />
<br />
== Transparency ==<br />
<br />
Transparency can help assure every involved party that whoever is handling the money is doing so fairly. There are wrinkles to this that are legal, that change regionally, that depend on different laws in taxation and law, so you may want to engage an accountant and/or a lawyer. Our Wiki is not able to give you legal advice.<br />
<br />
= Staff to Recruit =<br />
<br />
These rough roles are special to creating and publishing a podcast. Like many other businesses, you or your group may also want to consider retaining an accountant and a lawyer to consult on financial and legal obligations. But the following roles are specific to producing and publishing a podcast. Depending on the length, format, and other considerations about your podcast, a single contributor may be able to fulfill more than one of these roles. For example, it's perfectly doable for a producer or director to also be a sound engineer, assuming they have the training and the skills.<br />
<br />
== Producer ==<br />
<br />
== Grant Application/Funding Request Writer ==<br />
<br />
== Host(s) ==<br />
<br />
== Guest(s) ==<br />
<br />
== Sound Engineer ==<br />
<br />
== Director ==<br />
<br />
= Funding and Promotion =<br />
Please refer to the [[Funding and Promotion]] page for more details.<br />
<br />
= Technical and Other Resources =<br />
<br />
Your technical goal with microphones and recordings should be to record either the entire studio or individual contributors with each microphone (each microphone representing an audio track) that you or another editor can later combine into a single audio track to publish as the podcast. Professionals manage this by having a single microphone adjusted to each person in the podcast, and by live-combining them into an output audio that goes to headphones that are monitors for each of the participants. You or your sound engineer should endeavor to make sure that the lulls in conversation are truly silent, so there's not a layer of noise on top of any music or other track you choose to run during the interview when combining all the audio tracks.<br />
<br />
== Selecting your Technology ==<br />
<br />
* [[Technology Selection ]]<br />includes info on:<br />
** Microphones<br />
** Headphones<br />
** Software<br />
<br />
== Using your Technology ==<br />
<br />
== Sound Engineering ==<br />
<br />
== Podcast Hosting ==<br />
<br />
= Additional Thoughts, Resources, and Information =<br />
<br />
== Administrative ==<br />
=== Checklists and Questionnaires ===<br />
<br />
= Setup and Help Links =<br />
[[Old Main Page|Old Main Page]] with notes on getting started with this wiki in general. Technical pointers and notes on how to access, edit, and update pages on the wiki, etc.</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Main_Page&diff=15Main Page2018-09-03T00:26:39Z<p>Malcolm Gin: /* Production Process Overview */</p>
<hr />
<div>= Administrative Note =<br />
Between late 2017 and mid 2018, spammers took advantage of this Wiki's open registration system to add about 4 GB of spam to the Internet by spamming the ever living heck out of this Wiki. Therefore I've locked down registration and editing. If you would like an account, feel free to drop me a line at [mailto:malcolm.gin@gmail.com malcolm.gin@gmail.com]. With said account, I will enable your ability to edit the content here.<br />
<br />
Also if you're interested in such things, [[User:Malcolm Gin|Malcolm Gin]] may keep a changelog on her/his/their/eir profile page. Possibly.<br />
<br />
= Introduction and Purpose =<br />
<br />
The idea of this wiki is to collect and archive advice, techniques, and tips for creating and producing podcasts and other audio programming in today's Internet, utilizing modern audio capture and editing software, and contemporary podcast publishing platforms.<br />
<br />
Malcolm Gin, a budding producer, is helping compile these data and information for public use, along with other contributors.<br />
<br />
= Basic Technical Considerations =<br />
<br />
At the very beginning you must have a computer or access to a computer on which you can install software to capture and edit audio, and to process, convert, and publish the final form of your podcast to some server or podcast hosting service on the Internet.<br />
<br />
So you will need a computer you can install and use applications on, and some kind of Internet connection. It doesn't have to be an always on Internet connection, but that would probably make your work easier.<br />
<br />
If you are a primary host or will be recording on many of the podcast episodes, you should obtain a good microphone for capturing voice. You might also need a quiet space in which to record your podcasts. Or you might need to provide your podcasting hosts and guests with cheap but decent microphones by mail. Or send them a gift card and have them buy one and have it delivered to them, or however you handle your money.<br />
<br />
If you don't have money, you may be able to apply for a grant to get money. It's not a promise, but a possibility.<br />
<br />
More about specifics of these considerations to follow.<br />
<br />
= Production Process Overview =<br />
<br />
Your overall process to get podcasts to publication should roughly follow this track:<br />
(Note: Depending on the size, format, length, and frequency of your podcast, you may be able to fill most of these positions yourself, but it may help to think of the roles anyway, to make sure your planning is based on industry standards, and to make sure your planning is comprehensive.)<br />
* Gather expertise<br />
* Develop theme/conceit for one or more podcast(s)<br />
* Figure out pay or profit sharing model<br />
** Articulate it somewhere everyone can see (Transparency)<br />
* Recruit (A producer or host may be able to cover more than one role, especially if your publishing frequency is low or slow):<br />
** Producer (logistics and/or money)<br />
** Grant Application Writer (obtaining money - OPTIONAL - depending on money Producer brings or other revenue streams)<br />
** Host(s)<br />
** Guest(s)<br />
** Sound Engineer (sets up audio capture, captures audio, edits audio)<br />
** Director (sets and implements or enforces standards for show)<br />
* Obtain funding (grants, donations, fundraising, etc.)<br />
* Obtain resources you need to record a podcast (computer(s), microphone(s), noise management, people, other sounds and cues, paperwork, etc.)<br />
** Be sure to have explicit consent paperwork for guests<br />
** Get consent:<br />
*** For the conversation<br />
*** For publicity (that the conversation/episode will be publicized, and roughly or specifically, how)<br />
*** (optional) Editor is the editor and authority<br />
**** (optional) No pre-publication review (unless it's important to you to allow guests to review, but realize this will impact your schedule.<br />
* Determine broadcast/release frequency<br />
** Typically once every two weeks or once every month<br />
*** Factor in the work:<br />
****Typically 10 - 20 hours of work to produce each episode, which includes scheduling episodes and reaching out (to recruit and manage guests, and to manage other logistics)<br />
* Use technical resources to record a podcast<br />
* Edit/combine any separate audio tracks and sound cues (if any) into a single podcast audio file<br />
* Upload the podcast file to its hosting service on the Internet, and list it in various podcast subscription services (Google Play, iTunes, etc.)<br />
<br />
= Gather and Recruit Expertise =<br />
Leverage your social media and face to face contacts and networks to find good people to help run, host, and guest on your podcast.<br />
<br />
= Theme =<br />
<br />
You or your director, and likely your fundraiser/grant applier will probably want a theme for your show, so you probably should articulate and write this down, to help everyone work in the same direction, and to provide when fundraising and otherwise promoting and advertising your show.<br />
<br />
= Profit Sharing =<br />
<br />
Especially for justice-oriented podcasts, but also in many other contexts, profit sharing can be a good choice to fund and staff an early podcast. Later, if your business crosses predetermined or dynamically determined thresholds of profitability, you may want to retool your policy for handling funds and profits. But for early shows, one popular model is to pay parties involved in production equally from presumably small amounts of shared profitability or revenue.<br />
<br />
== Transparency ==<br />
<br />
Transparency can help assure every involved party that whoever is handling the money is doing so fairly. There are wrinkles to this that are legal, that change regionally, that depend on different laws in taxation and law, so you may want to engage an accountant and/or a lawyer. Our Wiki is not able to give you legal advice.<br />
<br />
= Staff to Recruit =<br />
<br />
These rough roles are special to creating and publishing a podcast. Like many other businesses, you or your group may also want to consider retaining an accountant and a lawyer to consult on financial and legal obligations. But the following roles are specific to producing and publishing a podcast. Depending on the length, format, and other considerations about your podcast, a single contributor may be able to fulfill more than one of these roles. For example, it's perfectly doable for a producer or director to also be a sound engineer, assuming they have the training and the skills.<br />
<br />
== Producer ==<br />
<br />
== Grant Application/Funding Request Writer ==<br />
<br />
== Host(s) ==<br />
<br />
== Guest(s) ==<br />
<br />
== Sound Engineer ==<br />
<br />
== Director ==<br />
<br />
= Funding and Promotion =<br />
Please refer to the [[Funding and Promotion]] page for more details.<br />
<br />
= Technical and Other Resources =<br />
<br />
Your technical goal with microphones and recordings should be to record either the entire studio or individual contributors with each microphone (each microphone representing an audio track) that you or another editor can later combine into a single audio track to publish as the podcast. Professionals manage this by having a single microphone adjusted to each person in the podcast, and by live-combining them into an output audio that goes to headphones that are monitors for each of the participants. You or your sound engineer should endeavor to make sure that the lulls in conversation are truly silent, so there's not a layer of noise on top of any music or other track you choose to run during the interview when combining all the audio tracks.<br />
<br />
== Selecting your Technology ==<br />
<br />
* [[Technology Selection ]]<br />includes info on:<br />
** Microphones<br />
** Headphones<br />
** Software<br />
<br />
== Using your Technology ==<br />
<br />
== Sound Engineering ==<br />
<br />
== Podcast Hosting ==<br />
<br />
= Additional Thoughts, Resources, and Information =<br />
<br />
== Administrative ==<br />
=== Checklists and Questionnaires ===<br />
<br />
= Setup and Help Links =<br />
[[Old Main Page|Old Main Page]] with notes on getting started with this wiki in general. Technical pointers and notes on how to access, edit, and update pages on the wiki, etc.</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Main_Page&diff=14Main Page2018-09-03T00:24:11Z<p>Malcolm Gin: /* Production Process Overview */</p>
<hr />
<div>= Administrative Note =<br />
Between late 2017 and mid 2018, spammers took advantage of this Wiki's open registration system to add about 4 GB of spam to the Internet by spamming the ever living heck out of this Wiki. Therefore I've locked down registration and editing. If you would like an account, feel free to drop me a line at [mailto:malcolm.gin@gmail.com malcolm.gin@gmail.com]. With said account, I will enable your ability to edit the content here.<br />
<br />
Also if you're interested in such things, [[User:Malcolm Gin|Malcolm Gin]] may keep a changelog on her/his/their/eir profile page. Possibly.<br />
<br />
= Introduction and Purpose =<br />
<br />
The idea of this wiki is to collect and archive advice, techniques, and tips for creating and producing podcasts and other audio programming in today's Internet, utilizing modern audio capture and editing software, and contemporary podcast publishing platforms.<br />
<br />
Malcolm Gin, a budding producer, is helping compile these data and information for public use, along with other contributors.<br />
<br />
= Basic Technical Considerations =<br />
<br />
At the very beginning you must have a computer or access to a computer on which you can install software to capture and edit audio, and to process, convert, and publish the final form of your podcast to some server or podcast hosting service on the Internet.<br />
<br />
So you will need a computer you can install and use applications on, and some kind of Internet connection. It doesn't have to be an always on Internet connection, but that would probably make your work easier.<br />
<br />
If you are a primary host or will be recording on many of the podcast episodes, you should obtain a good microphone for capturing voice. You might also need a quiet space in which to record your podcasts. Or you might need to provide your podcasting hosts and guests with cheap but decent microphones by mail. Or send them a gift card and have them buy one and have it delivered to them, or however you handle your money.<br />
<br />
If you don't have money, you may be able to apply for a grant to get money. It's not a promise, but a possibility.<br />
<br />
More about specifics of these considerations to follow.<br />
<br />
= Production Process Overview =<br />
<br />
Your overall process to get podcasts to publication should roughly follow this track:<br />
(Note: Depending on the size, format, length, and frequency of your podcast, you may be able to fill most of these positions yourself, but it may help to think of the roles anyway, to make sure your planning is based on industry standards, and to make sure your planning is comprehensive.)<br />
* Gather expertise<br />
* Develop theme/conceit for one or more podcast(s)<br />
* Figure out pay or profit sharing model<br />
** Articulate it somewhere everyone can see (Transparency)<br />
* Recruit (A producer or host may be able to cover more than one role, especially if your publishing frequency is low or slow):<br />
** Producer (logistics and/or money)<br />
** Grant Application Writer (obtaining money - OPTIONAL - depending on money Producer brings or other revenue streams)<br />
** Host(s)<br />
** Guest(s)<br />
** Sound Engineer (sets up audio capture, captures audio, edits audio)<br />
** Director (sets and implements or enforces standards for show)<br />
* Obtain funding (grants, donations, fundraising, etc.)<br />
* Obtain resources you need to record a podcast (computer(s), microphone(s), noise management, people, other sounds and cues, etc.)<br />
* Determine broadcast/release frequency<br />
** Typically once every two weeks or once every month<br />
*** Factor in the work:<br />
****Typically 10 - 20 hours of work to produce each episode, which includes scheduling episodes and reaching out (to recruit and manage guests, and to manage other logistics)<br />
* Use technical resources to record a podcast<br />
* Edit/combine any separate audio tracks and sound cues (if any) into a single podcast audio file<br />
* Upload the podcast file to its hosting service on the Internet, and list it in various podcast subscription services (Google Play, iTunes, etc.)<br />
<br />
= Gather and Recruit Expertise =<br />
Leverage your social media and face to face contacts and networks to find good people to help run, host, and guest on your podcast.<br />
<br />
= Theme =<br />
<br />
You or your director, and likely your fundraiser/grant applier will probably want a theme for your show, so you probably should articulate and write this down, to help everyone work in the same direction, and to provide when fundraising and otherwise promoting and advertising your show.<br />
<br />
= Profit Sharing =<br />
<br />
Especially for justice-oriented podcasts, but also in many other contexts, profit sharing can be a good choice to fund and staff an early podcast. Later, if your business crosses predetermined or dynamically determined thresholds of profitability, you may want to retool your policy for handling funds and profits. But for early shows, one popular model is to pay parties involved in production equally from presumably small amounts of shared profitability or revenue.<br />
<br />
== Transparency ==<br />
<br />
Transparency can help assure every involved party that whoever is handling the money is doing so fairly. There are wrinkles to this that are legal, that change regionally, that depend on different laws in taxation and law, so you may want to engage an accountant and/or a lawyer. Our Wiki is not able to give you legal advice.<br />
<br />
= Staff to Recruit =<br />
<br />
These rough roles are special to creating and publishing a podcast. Like many other businesses, you or your group may also want to consider retaining an accountant and a lawyer to consult on financial and legal obligations. But the following roles are specific to producing and publishing a podcast. Depending on the length, format, and other considerations about your podcast, a single contributor may be able to fulfill more than one of these roles. For example, it's perfectly doable for a producer or director to also be a sound engineer, assuming they have the training and the skills.<br />
<br />
== Producer ==<br />
<br />
== Grant Application/Funding Request Writer ==<br />
<br />
== Host(s) ==<br />
<br />
== Guest(s) ==<br />
<br />
== Sound Engineer ==<br />
<br />
== Director ==<br />
<br />
= Funding and Promotion =<br />
Please refer to the [[Funding and Promotion]] page for more details.<br />
<br />
= Technical and Other Resources =<br />
<br />
Your technical goal with microphones and recordings should be to record either the entire studio or individual contributors with each microphone (each microphone representing an audio track) that you or another editor can later combine into a single audio track to publish as the podcast. Professionals manage this by having a single microphone adjusted to each person in the podcast, and by live-combining them into an output audio that goes to headphones that are monitors for each of the participants. You or your sound engineer should endeavor to make sure that the lulls in conversation are truly silent, so there's not a layer of noise on top of any music or other track you choose to run during the interview when combining all the audio tracks.<br />
<br />
== Selecting your Technology ==<br />
<br />
* [[Technology Selection ]]<br />includes info on:<br />
** Microphones<br />
** Headphones<br />
** Software<br />
<br />
== Using your Technology ==<br />
<br />
== Sound Engineering ==<br />
<br />
== Podcast Hosting ==<br />
<br />
= Additional Thoughts, Resources, and Information =<br />
<br />
== Administrative ==<br />
=== Checklists and Questionnaires ===<br />
<br />
= Setup and Help Links =<br />
[[Old Main Page|Old Main Page]] with notes on getting started with this wiki in general. Technical pointers and notes on how to access, edit, and update pages on the wiki, etc.</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Funding_and_Promotion&diff=13Funding and Promotion2018-09-03T00:22:16Z<p>Malcolm Gin: /* Promotion */</p>
<hr />
<div>This page concerns, primarily, funding and promotion concerns. It was filled out primarily from a single interview [[User:Malcolm Gin|Malcolm]] had with a seasoned producer of podcasts.<br />
<br />
== Funding ==<br />
Funding is quite possible. Depending on your organizational goals, you may also be able to get a 501(c)(3) status in the US pretty easily with a sponsorship, so you can then, in turn, do fundraising that's tax deductible.<br />
<br />
The first thing to know is that traditional sponsorship models start to be worth it only around 20,000 plays total per episode.<br />
<br />
Look for storytelling grants or humanities grants (e.g. California Humanities - California Storytelling grant).<br />
<br />
Find an aligned fiscal sponsor for your show, for instance organizations like Food First for food related podcasts. Or Fractured Atlas as an artist.<br />
<br />
It's normal for a fiscal sponsor to take 10% off the top of any contribution you raise through their sponsorship mechanism.<br />
<br />
Big funders/sponsors like Fractured Atlas may be slow and bureaucratic. Factor that in.<br />
<br />
Have a written agreement with your funder/sponsor. If you need to convince them, maybe walk. But at least say that you need one to "clarify roles". E.g.:<br />
* To maintain editorial rights<br />
* To specify copyright and licensing (think of Sophie Tucker and Dolly Parton, both of whom owe(d) some of their fame and influence - and wealth - to savvy licensing contracts)<br />
<br />
So much content creation work is seen unfairly (by funders, donors, sponsors, etc.) as free work. Be sure to factor in, when estimating your funding need:<br />
* Time<br />
* Creativity<br />
* Networking and relationship building<br />
<br />
== Promotion ==<br />
Consider promoting through as many social networks (real, face-to-face, as well as Internet-based) as you've got and are comfortable using. Social networks can be the most effective way to promote your podcast. You can promote both online and in person.<br />
<br />
Don't forget to leverage the social networks your guests have as well. Prepare a packet for promotion and easy URLs for your guests to use to promote their appearance on your show, and your show in general.<br />
<br />
To reach an even broader audience, perhaps ask a community or college radio station if they'd broadcast an episode or season. There could be financial considerations here, and legal ones, but you might consider it. The producer we interviewed said they reached out to a number of community radio stations and two said yes.<br />
<br />
Also if your funding and/or sponsorship organization is able to, you might ask them to promote your show in their newsletters and other bulletins.<br />
<br />
If your guest writes a book, see if they'll put out postcards or flyers from your show at their book events.<br />
<br />
Use tools like Buffer and Hootsuite to schedule a whole season of social media ahead of time. Issues here:<br />
* Impact can be lesser<br />
* It's not as reactive to current events as doing it by hand on a schedule<br />
<br />
Life staffing is more reactive and engaging, but there are problems:<br />
* It's a huge time-suck<br />
* It may not be effective anyway (especially if you're not generating enough buzz)<br />
* Depending on how your audience grows, it may still not be worth it (especially if your audience didn't grow on social media, it may not be worth it to engage with them on social media because it may be too much to ask them to join you there)<br />
<br />
Possible approach (provided by way of example, and to help provide ideas for your efforts):<br />
* Ask guests for 3 to 5 images that you can do promotion with<br />
** Specify:<br />
*** Resolution<br />
*** Format<br />
*** Any background or framing requirements for your design<br />
* Plan to send out 3 emails - you can schedule these with mailmerge chrome extensions in Gmail:<br />
** 1 week ahead of time, send a detailed email about the show. Include:<br />
*** A link to a teaser<br />
*** Language for use in Social Media<br />
*** Links to various podcast URLs (iTunes, Google Play, Amazon, etc.)<br />
** 2 days ahead of time, a short reminder<br />
** day of, congratulations, your episode is out!<br />
* Every two weeks, send out a newsletter.<br />
** Plan out and write a whole season ahead (if possible)<br />
** Include information about things going on for the guests, too.<br />
* If you have Interns, let them loose on your social media<br />
** Interns can, of course, be paid of unpaid.<br />
** Consider bartering skills or training in lieu of pay (if they want)<br />
** Consider bartering networking (again, if they want)<br />
** Whatever you negotiate, be up front and seek consent and willingness ahead of time.<br />
** Look for:<br />
*** Their skills<br />
*** Their availability<br />
*** Their interests</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Funding_and_Promotion&diff=12Funding and Promotion2018-09-03T00:20:40Z<p>Malcolm Gin: </p>
<hr />
<div>This page concerns, primarily, funding and promotion concerns. It was filled out primarily from a single interview [[User:Malcolm Gin|Malcolm]] had with a seasoned producer of podcasts.<br />
<br />
== Funding ==<br />
Funding is quite possible. Depending on your organizational goals, you may also be able to get a 501(c)(3) status in the US pretty easily with a sponsorship, so you can then, in turn, do fundraising that's tax deductible.<br />
<br />
The first thing to know is that traditional sponsorship models start to be worth it only around 20,000 plays total per episode.<br />
<br />
Look for storytelling grants or humanities grants (e.g. California Humanities - California Storytelling grant).<br />
<br />
Find an aligned fiscal sponsor for your show, for instance organizations like Food First for food related podcasts. Or Fractured Atlas as an artist.<br />
<br />
It's normal for a fiscal sponsor to take 10% off the top of any contribution you raise through their sponsorship mechanism.<br />
<br />
Big funders/sponsors like Fractured Atlas may be slow and bureaucratic. Factor that in.<br />
<br />
Have a written agreement with your funder/sponsor. If you need to convince them, maybe walk. But at least say that you need one to "clarify roles". E.g.:<br />
* To maintain editorial rights<br />
* To specify copyright and licensing (think of Sophie Tucker and Dolly Parton, both of whom owe(d) some of their fame and influence - and wealth - to savvy licensing contracts)<br />
<br />
So much content creation work is seen unfairly (by funders, donors, sponsors, etc.) as free work. Be sure to factor in, when estimating your funding need:<br />
* Time<br />
* Creativity<br />
* Networking and relationship building<br />
<br />
== Promotion ==<br />
Consider promoting through as many social networks (real, face-to-face, as well as Internet-based) as you've got and are comfortable using. Social networks can be the most effective way to promote your podcast. You can promote both online and in person.<br />
<br />
Don't forget to leverage the social networks your guests have as well. Prepare a packet for promotion and easy URLs for your guests to use to promote their appearance on your show, and your show in general.<br />
<br />
Also if your funding and/or sponsorship organization is able to, you might ask them to promote your show in their newsletters and other bulletins.<br />
<br />
If your guest writes a book, see if they'll put out postcards or flyers from your show at their book events.<br />
<br />
Use tools like Buffer and Hootsuite to schedule a whole season of social media ahead of time. Issues here:<br />
* Impact can be lesser<br />
* It's not as reactive to current events as doing it by hand on a schedule<br />
<br />
Life staffing is more reactive and engaging, but there are problems:<br />
* It's a huge time-suck<br />
* It may not be effective anyway (especially if you're not generating enough buzz)<br />
* Depending on how your audience grows, it may still not be worth it (especially if your audience didn't grow on social media, it may not be worth it to engage with them on social media because it may be too much to ask them to join you there)<br />
<br />
Possible approach (provided by way of example, and to help provide ideas for your efforts):<br />
* Ask guests for 3 to 5 images that you can do promotion with<br />
** Specify:<br />
*** Resolution<br />
*** Format<br />
*** Any background or framing requirements for your design<br />
* Plan to send out 3 emails - you can schedule these with mailmerge chrome extensions in Gmail:<br />
** 1 week ahead of time, send a detailed email about the show. Include:<br />
*** A link to a teaser<br />
*** Language for use in Social Media<br />
*** Links to various podcast URLs (iTunes, Google Play, Amazon, etc.)<br />
** 2 days ahead of time, a short reminder<br />
** day of, congratulations, your episode is out!<br />
* Every two weeks, send out a newsletter.<br />
** Plan out and write a whole season ahead (if possible)<br />
** Include information about things going on for the guests, too.<br />
* If you have Interns, let them loose on your social media<br />
** Interns can, of course, be paid of unpaid.<br />
** Consider bartering skills or training in lieu of pay (if they want)<br />
** Consider bartering networking (again, if they want)<br />
** Whatever you negotiate, be up front and seek consent and willingness ahead of time.<br />
** Look for:<br />
*** Their skills<br />
*** Their availability<br />
*** Their interests</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Funding_and_Promotion&diff=11Funding and Promotion2018-09-03T00:19:37Z<p>Malcolm Gin: Created page with "== Funding == Funding is quite possible. Depending on your organizational goals, you may also be able to get a 501(c)(3) status in the US pretty easily with a sponsorship, so..."</p>
<hr />
<div>== Funding ==<br />
Funding is quite possible. Depending on your organizational goals, you may also be able to get a 501(c)(3) status in the US pretty easily with a sponsorship, so you can then, in turn, do fundraising that's tax deductible.<br />
<br />
The first thing to know is that traditional sponsorship models start to be worth it only around 20,000 plays total per episode.<br />
<br />
Look for storytelling grants or humanities grants (e.g. California Humanities - California Storytelling grant).<br />
<br />
Find an aligned fiscal sponsor for your show, for instance organizations like Food First for food related podcasts. Or Fractured Atlas as an artist.<br />
<br />
It's normal for a fiscal sponsor to take 10% off the top of any contribution you raise through their sponsorship mechanism.<br />
<br />
Big funders/sponsors like Fractured Atlas may be slow and bureaucratic. Factor that in.<br />
<br />
Have a written agreement with your funder/sponsor. If you need to convince them, maybe walk. But at least say that you need one to "clarify roles". E.g.:<br />
* To maintain editorial rights<br />
* To specify copyright and licensing (think of Sophie Tucker and Dolly Parton, both of whom owe(d) some of their fame and influence - and wealth - to savvy licensing contracts)<br />
<br />
So much content creation work is seen unfairly (by funders, donors, sponsors, etc.) as free work. Be sure to factor in, when estimating your funding need:<br />
* Time<br />
* Creativity<br />
* Networking and relationship building<br />
<br />
== Promotion ==<br />
Consider promoting through as many social networks (real, face-to-face, as well as Internet-based) as you've got and are comfortable using. Social networks can be the most effective way to promote your podcast. You can promote both online and in person.<br />
<br />
Don't forget to leverage the social networks your guests have as well. Prepare a packet for promotion and easy URLs for your guests to use to promote their appearance on your show, and your show in general.<br />
<br />
Also if your funding and/or sponsorship organization is able to, you might ask them to promote your show in their newsletters and other bulletins.<br />
<br />
If your guest writes a book, see if they'll put out postcards or flyers from your show at their book events.<br />
<br />
Use tools like Buffer and Hootsuite to schedule a whole season of social media ahead of time. Issues here:<br />
* Impact can be lesser<br />
* It's not as reactive to current events as doing it by hand on a schedule<br />
<br />
Life staffing is more reactive and engaging, but there are problems:<br />
* It's a huge time-suck<br />
* It may not be effective anyway (especially if you're not generating enough buzz)<br />
* Depending on how your audience grows, it may still not be worth it (especially if your audience didn't grow on social media, it may not be worth it to engage with them on social media because it may be too much to ask them to join you there)<br />
<br />
Possible approach (provided by way of example, and to help provide ideas for your efforts):<br />
* Ask guests for 3 to 5 images that you can do promotion with<br />
** Specify:<br />
*** Resolution<br />
*** Format<br />
*** Any background or framing requirements for your design<br />
* Plan to send out 3 emails - you can schedule these with mailmerge chrome extensions in Gmail:<br />
** 1 week ahead of time, send a detailed email about the show. Include:<br />
*** A link to a teaser<br />
*** Language for use in Social Media<br />
*** Links to various podcast URLs (iTunes, Google Play, Amazon, etc.)<br />
** 2 days ahead of time, a short reminder<br />
** day of, congratulations, your episode is out!<br />
* Every two weeks, send out a newsletter.<br />
** Plan out and write a whole season ahead (if possible)<br />
** Include information about things going on for the guests, too.<br />
* If you have Interns, let them loose on your social media<br />
** Interns can, of course, be paid of unpaid.<br />
** Consider bartering skills or training in lieu of pay (if they want)<br />
** Consider bartering networking (again, if they want)<br />
** Whatever you negotiate, be up front and seek consent and willingness ahead of time.<br />
** Look for:<br />
*** Their skills<br />
*** Their availability<br />
*** Their interests</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Main_Page&diff=10Main Page2018-09-03T00:03:40Z<p>Malcolm Gin: /* Funding and Promotion */</p>
<hr />
<div>= Administrative Note =<br />
Between late 2017 and mid 2018, spammers took advantage of this Wiki's open registration system to add about 4 GB of spam to the Internet by spamming the ever living heck out of this Wiki. Therefore I've locked down registration and editing. If you would like an account, feel free to drop me a line at [mailto:malcolm.gin@gmail.com malcolm.gin@gmail.com]. With said account, I will enable your ability to edit the content here.<br />
<br />
Also if you're interested in such things, [[User:Malcolm Gin|Malcolm Gin]] may keep a changelog on her/his/their/eir profile page. Possibly.<br />
<br />
= Introduction and Purpose =<br />
<br />
The idea of this wiki is to collect and archive advice, techniques, and tips for creating and producing podcasts and other audio programming in today's Internet, utilizing modern audio capture and editing software, and contemporary podcast publishing platforms.<br />
<br />
Malcolm Gin, a budding producer, is helping compile these data and information for public use, along with other contributors.<br />
<br />
= Basic Technical Considerations =<br />
<br />
At the very beginning you must have a computer or access to a computer on which you can install software to capture and edit audio, and to process, convert, and publish the final form of your podcast to some server or podcast hosting service on the Internet.<br />
<br />
So you will need a computer you can install and use applications on, and some kind of Internet connection. It doesn't have to be an always on Internet connection, but that would probably make your work easier.<br />
<br />
If you are a primary host or will be recording on many of the podcast episodes, you should obtain a good microphone for capturing voice. You might also need a quiet space in which to record your podcasts. Or you might need to provide your podcasting hosts and guests with cheap but decent microphones by mail. Or send them a gift card and have them buy one and have it delivered to them, or however you handle your money.<br />
<br />
If you don't have money, you may be able to apply for a grant to get money. It's not a promise, but a possibility.<br />
<br />
More about specifics of these considerations to follow.<br />
<br />
= Production Process Overview =<br />
<br />
Your overall process to get podcasts to publication should roughly follow this track:<br />
(Note: Depending on the size, format, length, and frequency of your podcast, you may be able to fill most of these positions yourself, but it may help to think of the roles anyway, to make sure your planning is based on industry standards, and to make sure your planning is comprehensive.)<br />
* Gather expertise<br />
* Develop theme/conceit for one or more podcast(s)<br />
* Figure out pay or profit sharing model<br />
** Articulate it somewhere everyone can see (Transparency)<br />
* Recruit (A producer or host may be able to cover more than one role, especially if your publishing frequency is low or slow):<br />
** Producer (logistics and/or money)<br />
** Grant Application Writer (obtaining money - OPTIONAL - depending on money Producer brings or other revenue streams)<br />
** Host(s)<br />
** Guest(s)<br />
** Sound Engineer (sets up audio capture, captures audio, edits audio)<br />
** Director (sets and implements or enforces standards for show)<br />
* Obtain funding (grants, donations, fundraising, etc.)<br />
* Obtain resources you need to record a podcast (computer(s), microphone(s), noise management, people, other sounds and cues, etc.)<br />
* Use technical resources to record a podcast<br />
* Edit/combine any separate audio tracks and sound cues (if any) into a single podcast audio file<br />
* Upload the podcast file to its hosting service on the Internet, and list it in various podcast subscription services (Google Play, iTunes, etc.)<br />
<br />
= Gather and Recruit Expertise =<br />
Leverage your social media and face to face contacts and networks to find good people to help run, host, and guest on your podcast.<br />
<br />
= Theme =<br />
<br />
You or your director, and likely your fundraiser/grant applier will probably want a theme for your show, so you probably should articulate and write this down, to help everyone work in the same direction, and to provide when fundraising and otherwise promoting and advertising your show.<br />
<br />
= Profit Sharing =<br />
<br />
Especially for justice-oriented podcasts, but also in many other contexts, profit sharing can be a good choice to fund and staff an early podcast. Later, if your business crosses predetermined or dynamically determined thresholds of profitability, you may want to retool your policy for handling funds and profits. But for early shows, one popular model is to pay parties involved in production equally from presumably small amounts of shared profitability or revenue.<br />
<br />
== Transparency ==<br />
<br />
Transparency can help assure every involved party that whoever is handling the money is doing so fairly. There are wrinkles to this that are legal, that change regionally, that depend on different laws in taxation and law, so you may want to engage an accountant and/or a lawyer. Our Wiki is not able to give you legal advice.<br />
<br />
= Staff to Recruit =<br />
<br />
These rough roles are special to creating and publishing a podcast. Like many other businesses, you or your group may also want to consider retaining an accountant and a lawyer to consult on financial and legal obligations. But the following roles are specific to producing and publishing a podcast. Depending on the length, format, and other considerations about your podcast, a single contributor may be able to fulfill more than one of these roles. For example, it's perfectly doable for a producer or director to also be a sound engineer, assuming they have the training and the skills.<br />
<br />
== Producer ==<br />
<br />
== Grant Application/Funding Request Writer ==<br />
<br />
== Host(s) ==<br />
<br />
== Guest(s) ==<br />
<br />
== Sound Engineer ==<br />
<br />
== Director ==<br />
<br />
= Funding and Promotion =<br />
Please refer to the [[Funding and Promotion]] page for more details.<br />
<br />
= Technical and Other Resources =<br />
<br />
Your technical goal with microphones and recordings should be to record either the entire studio or individual contributors with each microphone (each microphone representing an audio track) that you or another editor can later combine into a single audio track to publish as the podcast. Professionals manage this by having a single microphone adjusted to each person in the podcast, and by live-combining them into an output audio that goes to headphones that are monitors for each of the participants. You or your sound engineer should endeavor to make sure that the lulls in conversation are truly silent, so there's not a layer of noise on top of any music or other track you choose to run during the interview when combining all the audio tracks.<br />
<br />
== Selecting your Technology ==<br />
<br />
* [[Technology Selection ]]<br />includes info on:<br />
** Microphones<br />
** Headphones<br />
** Software<br />
<br />
== Using your Technology ==<br />
<br />
== Sound Engineering ==<br />
<br />
== Podcast Hosting ==<br />
<br />
= Additional Thoughts, Resources, and Information =<br />
<br />
== Administrative ==<br />
=== Checklists and Questionnaires ===<br />
<br />
= Setup and Help Links =<br />
[[Old Main Page|Old Main Page]] with notes on getting started with this wiki in general. Technical pointers and notes on how to access, edit, and update pages on the wiki, etc.</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=User:Malcolm_Gin/Changelog&diff=9User:Malcolm Gin/Changelog2018-09-02T18:28:24Z<p>Malcolm Gin: Created page with "20180902 Recreated Wiki as registration-locked, edit-restricted due to some security issues. See Version Page for specific settings information."</p>
<hr />
<div>20180902 Recreated Wiki as registration-locked, edit-restricted due to some security issues. See [[Special:Version|Version Page]] for specific settings information.</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=User:Malcolm_Gin&diff=8User:Malcolm Gin2018-09-02T18:27:37Z<p>Malcolm Gin: Created page with "Hi. I run this joint. If you want an account, feel free to [mailto:malcolm.gin@gmail.com drop me a line]. Wiki Changelog"</p>
<hr />
<div>Hi. I run this joint. If you want an account, feel free to [mailto:malcolm.gin@gmail.com drop me a line].<br />
<br />
[[User:Malcolm Gin/Changelog|Wiki Changelog]]</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Main_Page&diff=7Main Page2018-09-02T18:26:41Z<p>Malcolm Gin: /* Administrative Note */</p>
<hr />
<div>= Administrative Note =<br />
Between late 2017 and mid 2018, spammers took advantage of this Wiki's open registration system to add about 4 GB of spam to the Internet by spamming the ever living heck out of this Wiki. Therefore I've locked down registration and editing. If you would like an account, feel free to drop me a line at [mailto:malcolm.gin@gmail.com malcolm.gin@gmail.com]. With said account, I will enable your ability to edit the content here.<br />
<br />
Also if you're interested in such things, [[User:Malcolm Gin|Malcolm Gin]] may keep a changelog on her/his/their/eir profile page. Possibly.<br />
<br />
= Introduction and Purpose =<br />
<br />
The idea of this wiki is to collect and archive advice, techniques, and tips for creating and producing podcasts and other audio programming in today's Internet, utilizing modern audio capture and editing software, and contemporary podcast publishing platforms.<br />
<br />
Malcolm Gin, a budding producer, is helping compile these data and information for public use, along with other contributors.<br />
<br />
= Basic Technical Considerations =<br />
<br />
At the very beginning you must have a computer or access to a computer on which you can install software to capture and edit audio, and to process, convert, and publish the final form of your podcast to some server or podcast hosting service on the Internet.<br />
<br />
So you will need a computer you can install and use applications on, and some kind of Internet connection. It doesn't have to be an always on Internet connection, but that would probably make your work easier.<br />
<br />
If you are a primary host or will be recording on many of the podcast episodes, you should obtain a good microphone for capturing voice. You might also need a quiet space in which to record your podcasts. Or you might need to provide your podcasting hosts and guests with cheap but decent microphones by mail. Or send them a gift card and have them buy one and have it delivered to them, or however you handle your money.<br />
<br />
If you don't have money, you may be able to apply for a grant to get money. It's not a promise, but a possibility.<br />
<br />
More about specifics of these considerations to follow.<br />
<br />
= Production Process Overview =<br />
<br />
Your overall process to get podcasts to publication should roughly follow this track:<br />
(Note: Depending on the size, format, length, and frequency of your podcast, you may be able to fill most of these positions yourself, but it may help to think of the roles anyway, to make sure your planning is based on industry standards, and to make sure your planning is comprehensive.)<br />
* Gather expertise<br />
* Develop theme/conceit for one or more podcast(s)<br />
* Figure out pay or profit sharing model<br />
** Articulate it somewhere everyone can see (Transparency)<br />
* Recruit (A producer or host may be able to cover more than one role, especially if your publishing frequency is low or slow):<br />
** Producer (logistics and/or money)<br />
** Grant Application Writer (obtaining money - OPTIONAL - depending on money Producer brings or other revenue streams)<br />
** Host(s)<br />
** Guest(s)<br />
** Sound Engineer (sets up audio capture, captures audio, edits audio)<br />
** Director (sets and implements or enforces standards for show)<br />
* Obtain funding (grants, donations, fundraising, etc.)<br />
* Obtain resources you need to record a podcast (computer(s), microphone(s), noise management, people, other sounds and cues, etc.)<br />
* Use technical resources to record a podcast<br />
* Edit/combine any separate audio tracks and sound cues (if any) into a single podcast audio file<br />
* Upload the podcast file to its hosting service on the Internet, and list it in various podcast subscription services (Google Play, iTunes, etc.)<br />
<br />
= Gather and Recruit Expertise =<br />
Leverage your social media and face to face contacts and networks to find good people to help run, host, and guest on your podcast.<br />
<br />
= Theme =<br />
<br />
You or your director, and likely your fundraiser/grant applier will probably want a theme for your show, so you probably should articulate and write this down, to help everyone work in the same direction, and to provide when fundraising and otherwise promoting and advertising your show.<br />
<br />
= Profit Sharing =<br />
<br />
Especially for justice-oriented podcasts, but also in many other contexts, profit sharing can be a good choice to fund and staff an early podcast. Later, if your business crosses predetermined or dynamically determined thresholds of profitability, you may want to retool your policy for handling funds and profits. But for early shows, one popular model is to pay parties involved in production equally from presumably small amounts of shared profitability or revenue.<br />
<br />
== Transparency ==<br />
<br />
Transparency can help assure every involved party that whoever is handling the money is doing so fairly. There are wrinkles to this that are legal, that change regionally, that depend on different laws in taxation and law, so you may want to engage an accountant and/or a lawyer. Our Wiki is not able to give you legal advice.<br />
<br />
= Staff to Recruit =<br />
<br />
These rough roles are special to creating and publishing a podcast. Like many other businesses, you or your group may also want to consider retaining an accountant and a lawyer to consult on financial and legal obligations. But the following roles are specific to producing and publishing a podcast. Depending on the length, format, and other considerations about your podcast, a single contributor may be able to fulfill more than one of these roles. For example, it's perfectly doable for a producer or director to also be a sound engineer, assuming they have the training and the skills.<br />
<br />
== Producer ==<br />
<br />
== Grant Application/Funding Request Writer ==<br />
<br />
== Host(s) ==<br />
<br />
== Guest(s) ==<br />
<br />
== Sound Engineer ==<br />
<br />
== Director ==<br />
<br />
= Funding and Promotion =<br />
<br />
== Funding ==<br />
<br />
== Promotion ==<br />
Consider promoting through as many social networks (real, face-to-face, as well as Internet-based) as you've got and are comfortable using.<br />
<br />
Don't forget to leverage the social networks your interviewees have as well.<br />
<br />
Possible approach (provided by way of example, and to help provide ideas for your efforts):<br />
* Plan to send out 3 emails - you can schedule these with mailmerge chrome extensions in Gmail:<br />
** 1 week ahead of time, send a detailed email about the show. Include:<br />
*** A link to a teaser<br />
*** Language for use in Social Media<br />
*** Links to various podcast URLs (iTunes, Google Play, Amazon, etc.)<br />
** 2 days ahead of time, a short reminder<br />
** day of, congratulations, your episode is out!<br />
* (To be continued)<br />
<br />
= Technical and Other Resources =<br />
<br />
Your technical goal with microphones and recordings should be to record either the entire studio or individual contributors with each microphone (each microphone representing an audio track) that you or another editor can later combine into a single audio track to publish as the podcast. Professionals manage this by having a single microphone adjusted to each person in the podcast, and by live-combining them into an output audio that goes to headphones that are monitors for each of the participants. You or your sound engineer should endeavor to make sure that the lulls in conversation are truly silent, so there's not a layer of noise on top of any music or other track you choose to run during the interview when combining all the audio tracks.<br />
<br />
== Selecting your Technology ==<br />
<br />
* [[Technology Selection ]]<br />includes info on:<br />
** Microphones<br />
** Headphones<br />
** Software<br />
<br />
== Using your Technology ==<br />
<br />
== Sound Engineering ==<br />
<br />
== Podcast Hosting ==<br />
<br />
= Additional Thoughts, Resources, and Information =<br />
<br />
== Administrative ==<br />
=== Checklists and Questionnaires ===<br />
<br />
= Setup and Help Links =<br />
[[Old Main Page|Old Main Page]] with notes on getting started with this wiki in general. Technical pointers and notes on how to access, edit, and update pages on the wiki, etc.</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Main_Page&diff=6Main Page2018-09-02T18:26:22Z<p>Malcolm Gin: /* Administrative Note */</p>
<hr />
<div>= Administrative Note =<br />
Between late 2017 and mid 2018, spammers took advantage of this Wiki's open registration system to add about 4 GB of spam to the Internet by spamming the ever living heck out of this Wiki. Therefore I've locked down registration and editing. If you would like an account, feel free to drop me a line at [mailto:malcolm.gin@gmail.com malcolm.gin@gmail.com]. With said account, I will enable your ability to edit the content here.<br />
<br />
Also if you're interested in such things, [[User:Malcolm Gin|Malcolm Gin]] may keep a changelog on his profile page. Possibly.<br />
<br />
= Introduction and Purpose =<br />
<br />
The idea of this wiki is to collect and archive advice, techniques, and tips for creating and producing podcasts and other audio programming in today's Internet, utilizing modern audio capture and editing software, and contemporary podcast publishing platforms.<br />
<br />
Malcolm Gin, a budding producer, is helping compile these data and information for public use, along with other contributors.<br />
<br />
= Basic Technical Considerations =<br />
<br />
At the very beginning you must have a computer or access to a computer on which you can install software to capture and edit audio, and to process, convert, and publish the final form of your podcast to some server or podcast hosting service on the Internet.<br />
<br />
So you will need a computer you can install and use applications on, and some kind of Internet connection. It doesn't have to be an always on Internet connection, but that would probably make your work easier.<br />
<br />
If you are a primary host or will be recording on many of the podcast episodes, you should obtain a good microphone for capturing voice. You might also need a quiet space in which to record your podcasts. Or you might need to provide your podcasting hosts and guests with cheap but decent microphones by mail. Or send them a gift card and have them buy one and have it delivered to them, or however you handle your money.<br />
<br />
If you don't have money, you may be able to apply for a grant to get money. It's not a promise, but a possibility.<br />
<br />
More about specifics of these considerations to follow.<br />
<br />
= Production Process Overview =<br />
<br />
Your overall process to get podcasts to publication should roughly follow this track:<br />
(Note: Depending on the size, format, length, and frequency of your podcast, you may be able to fill most of these positions yourself, but it may help to think of the roles anyway, to make sure your planning is based on industry standards, and to make sure your planning is comprehensive.)<br />
* Gather expertise<br />
* Develop theme/conceit for one or more podcast(s)<br />
* Figure out pay or profit sharing model<br />
** Articulate it somewhere everyone can see (Transparency)<br />
* Recruit (A producer or host may be able to cover more than one role, especially if your publishing frequency is low or slow):<br />
** Producer (logistics and/or money)<br />
** Grant Application Writer (obtaining money - OPTIONAL - depending on money Producer brings or other revenue streams)<br />
** Host(s)<br />
** Guest(s)<br />
** Sound Engineer (sets up audio capture, captures audio, edits audio)<br />
** Director (sets and implements or enforces standards for show)<br />
* Obtain funding (grants, donations, fundraising, etc.)<br />
* Obtain resources you need to record a podcast (computer(s), microphone(s), noise management, people, other sounds and cues, etc.)<br />
* Use technical resources to record a podcast<br />
* Edit/combine any separate audio tracks and sound cues (if any) into a single podcast audio file<br />
* Upload the podcast file to its hosting service on the Internet, and list it in various podcast subscription services (Google Play, iTunes, etc.)<br />
<br />
= Gather and Recruit Expertise =<br />
Leverage your social media and face to face contacts and networks to find good people to help run, host, and guest on your podcast.<br />
<br />
= Theme =<br />
<br />
You or your director, and likely your fundraiser/grant applier will probably want a theme for your show, so you probably should articulate and write this down, to help everyone work in the same direction, and to provide when fundraising and otherwise promoting and advertising your show.<br />
<br />
= Profit Sharing =<br />
<br />
Especially for justice-oriented podcasts, but also in many other contexts, profit sharing can be a good choice to fund and staff an early podcast. Later, if your business crosses predetermined or dynamically determined thresholds of profitability, you may want to retool your policy for handling funds and profits. But for early shows, one popular model is to pay parties involved in production equally from presumably small amounts of shared profitability or revenue.<br />
<br />
== Transparency ==<br />
<br />
Transparency can help assure every involved party that whoever is handling the money is doing so fairly. There are wrinkles to this that are legal, that change regionally, that depend on different laws in taxation and law, so you may want to engage an accountant and/or a lawyer. Our Wiki is not able to give you legal advice.<br />
<br />
= Staff to Recruit =<br />
<br />
These rough roles are special to creating and publishing a podcast. Like many other businesses, you or your group may also want to consider retaining an accountant and a lawyer to consult on financial and legal obligations. But the following roles are specific to producing and publishing a podcast. Depending on the length, format, and other considerations about your podcast, a single contributor may be able to fulfill more than one of these roles. For example, it's perfectly doable for a producer or director to also be a sound engineer, assuming they have the training and the skills.<br />
<br />
== Producer ==<br />
<br />
== Grant Application/Funding Request Writer ==<br />
<br />
== Host(s) ==<br />
<br />
== Guest(s) ==<br />
<br />
== Sound Engineer ==<br />
<br />
== Director ==<br />
<br />
= Funding and Promotion =<br />
<br />
== Funding ==<br />
<br />
== Promotion ==<br />
Consider promoting through as many social networks (real, face-to-face, as well as Internet-based) as you've got and are comfortable using.<br />
<br />
Don't forget to leverage the social networks your interviewees have as well.<br />
<br />
Possible approach (provided by way of example, and to help provide ideas for your efforts):<br />
* Plan to send out 3 emails - you can schedule these with mailmerge chrome extensions in Gmail:<br />
** 1 week ahead of time, send a detailed email about the show. Include:<br />
*** A link to a teaser<br />
*** Language for use in Social Media<br />
*** Links to various podcast URLs (iTunes, Google Play, Amazon, etc.)<br />
** 2 days ahead of time, a short reminder<br />
** day of, congratulations, your episode is out!<br />
* (To be continued)<br />
<br />
= Technical and Other Resources =<br />
<br />
Your technical goal with microphones and recordings should be to record either the entire studio or individual contributors with each microphone (each microphone representing an audio track) that you or another editor can later combine into a single audio track to publish as the podcast. Professionals manage this by having a single microphone adjusted to each person in the podcast, and by live-combining them into an output audio that goes to headphones that are monitors for each of the participants. You or your sound engineer should endeavor to make sure that the lulls in conversation are truly silent, so there's not a layer of noise on top of any music or other track you choose to run during the interview when combining all the audio tracks.<br />
<br />
== Selecting your Technology ==<br />
<br />
* [[Technology Selection ]]<br />includes info on:<br />
** Microphones<br />
** Headphones<br />
** Software<br />
<br />
== Using your Technology ==<br />
<br />
== Sound Engineering ==<br />
<br />
== Podcast Hosting ==<br />
<br />
= Additional Thoughts, Resources, and Information =<br />
<br />
== Administrative ==<br />
=== Checklists and Questionnaires ===<br />
<br />
= Setup and Help Links =<br />
[[Old Main Page|Old Main Page]] with notes on getting started with this wiki in general. Technical pointers and notes on how to access, edit, and update pages on the wiki, etc.</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Old_Main_Page&diff=5Old Main Page2018-09-02T18:24:05Z<p>Malcolm Gin: Created page with "<strong>MediaWiki has been successfully installed.</strong> Consult the [//meta.wikimedia.org/wiki/Help:Contents User's Guide] for information on using the wiki software. ==..."</p>
<hr />
<div><strong>MediaWiki has been successfully installed.</strong><br />
<br />
Consult the [//meta.wikimedia.org/wiki/Help:Contents User's Guide] for information on using the wiki software.<br />
<br />
== Getting started ==<br />
* [//www.mediawiki.org/wiki/Special:MyLanguage/Manual:Configuration_settings Configuration settings list]<br />
* [//www.mediawiki.org/wiki/Special:MyLanguage/Manual:FAQ MediaWiki FAQ]<br />
* [https://lists.wikimedia.org/mailman/listinfo/mediawiki-announce MediaWiki release mailing list]<br />
* [//www.mediawiki.org/wiki/Special:MyLanguage/Localisation#Translation_resources Localise MediaWiki for your language]</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Technology_Selection&diff=4Technology Selection2018-09-02T18:23:47Z<p>Malcolm Gin: /* Microphones */</p>
<hr />
<div>== Microphones ==<br />
<br />
To achieve this goal, your microphones have to be decent, your recording studio or room should not be made of sound-reflective walls, and you should be wearing (if you are) noise cancelling, or at least noise isolating headphones, to reduce or eliminate microphone-headphone feedback, which further distorts the recording(s).<br />
<br />
One podcaster suggested a $100 microphone, the Blue Yeti USB Microphone ([https://www.amazon.com/Blue-Yeti-USB-Microphone-Silver/dp/B002VA464S Amazon link]).<br />
<br />
Another podcaster suggested another $100 microphone, the Blue Nessie USB Microphone ([https://www.amazon.com/Blue-Adaptive-Condenser-Microphone-Cardioid/dp/B00BUIA362 Amazon link])<br />
<br />
Assuming you are interviewing them remotely, you probably don't need to send expensive microphones to your interviewees to record their part. Audiences are tolerant of some poor sound quality and digital cellular networks and internet connections can often, in conjunction with normal headsets for cell phones, do an adequate job in a pinch.<br />
<br />
Some have suggested Lavalier or clip-on microphones, some of which can be had for under $10 on Amazon.<br />
<br />
== Headphones ==<br />
<br />
You should consider using headphones or a headset of some kind to monitor your audio recording. Most computers can be set up to take input from your microphone and output to your headphones. Some microphones, like the Blue Nessie, have a built-in audio out jack for monitoring the recording. Set your output gain/volume so it's slightly louder than the voice you hear in your head, so you'll know if it cuts out and you can investigate the reason.<br />
<br />
Wired headphones are probably going to be cheaper than wireless. You want the kind with the big headband and over-ear noise isolating cups. You could splurge on noise cancelling, but you want to avoid a situation where your headphones could possibly feed back into the microphone and cause that high pitched feedback screeching. Some have suggested using noise-isolating ear plug microphones. Look for 10 dB or more isolation or noise cancellation. Malcolm has purchased these $16 headphones from Monoprice and they seem to work well ([https://www.monoprice.com/product?p_id=8323 Monoprice link]).<br />
<br />
== Software ==<br />
<br />
Traditionally, audio interview recorders would provide a directional microphone and monitoring headphone headset to each participant, and record each audio track separately for each participant, being able to mix and remix the tracks before publishing them. Monitor headphones would be jacked into a feed mixing all the separate tracks into one channel so everyone could hear everyone else. A good sound engineer would mix those well so the balances would sound good to everyone. Lower budget studios would record the entire interview and only be able to tweak the single recording as a whole.<br />
<br />
In that spirit, with one or many microphones, you could potentially do the same thing with audio recording and editing software, including using directional microphones and separate channels for each participant. A free option for software to do that is [http://www.audacityteam.org/ Audacity].<br />
<br />
When asked about software, one podcaster mentioned using [https://zencastr.com/ Zencastr]. Zencastr is a web-based service that records each participant separately and transmits the recordings to the sound engineer using Zencastr. It has a free model, for low output podcasting, which may be good to use to start. Recording parties may need to have always on Internet while recording. More info as we have it.</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Technology_Selection&diff=3Technology Selection2018-09-02T18:15:15Z<p>Malcolm Gin: Created page with "== Microphones == To achieve this goal, your microphones have to be decent, your recording studio or room should not be made of sound-reflective walls, and you should be wear..."</p>
<hr />
<div>== Microphones ==<br />
<br />
To achieve this goal, your microphones have to be decent, your recording studio or room should not be made of sound-reflective walls, and you should be wearing (if you are) noise cancelling, or at least noise isolating headphones, to reduce or eliminate microphone-headphone feedback, which further distorts the recording(s).<br />
<br />
One podcaster suggested a $100 microphone, the Blue Yeti USB Microphone ([https://www.amazon.com/Blue-Yeti-USB-Microphone-Silver/dp/B002VA464S Amazon link]).<br />
<br />
Another podcaster suggested another $100 microphone, the Blue Nessie USB Microphone ([https://www.amazon.com/Blue-Adaptive-Condenser-Microphone-Cardioid/dp/B00BUIA362 Amazon link])<br />
<br />
Assuming you are interviewing them remotely, you probably don't need to send expensive microphones to your interviewees to record their part. Audiences are tolerant of some poor sound quality and digital cellular networks and internet connections can often, in conjunction with normal headsets for cell phones, do an adequate job in a pinch.<br />
<br />
Some have suggested Lavalier or clip-on microphones, some of which can be had for under $10 on Amazon.<br />
<br />
Here's an example of a homemade sound shield made of cardboard and foam acoustic tiles: [[File:Sound_Shield_Example_1.jpeg|thumb|center|100px]]<br />
<br />
== Headphones ==<br />
<br />
You should consider using headphones or a headset of some kind to monitor your audio recording. Most computers can be set up to take input from your microphone and output to your headphones. Some microphones, like the Blue Nessie, have a built-in audio out jack for monitoring the recording. Set your output gain/volume so it's slightly louder than the voice you hear in your head, so you'll know if it cuts out and you can investigate the reason.<br />
<br />
Wired headphones are probably going to be cheaper than wireless. You want the kind with the big headband and over-ear noise isolating cups. You could splurge on noise cancelling, but you want to avoid a situation where your headphones could possibly feed back into the microphone and cause that high pitched feedback screeching. Some have suggested using noise-isolating ear plug microphones. Look for 10 dB or more isolation or noise cancellation. Malcolm has purchased these $16 headphones from Monoprice and they seem to work well ([https://www.monoprice.com/product?p_id=8323 Monoprice link]).<br />
<br />
== Software ==<br />
<br />
Traditionally, audio interview recorders would provide a directional microphone and monitoring headphone headset to each participant, and record each audio track separately for each participant, being able to mix and remix the tracks before publishing them. Monitor headphones would be jacked into a feed mixing all the separate tracks into one channel so everyone could hear everyone else. A good sound engineer would mix those well so the balances would sound good to everyone. Lower budget studios would record the entire interview and only be able to tweak the single recording as a whole.<br />
<br />
In that spirit, with one or many microphones, you could potentially do the same thing with audio recording and editing software, including using directional microphones and separate channels for each participant. A free option for software to do that is [http://www.audacityteam.org/ Audacity].<br />
<br />
When asked about software, one podcaster mentioned using [https://zencastr.com/ Zencastr]. Zencastr is a web-based service that records each participant separately and transmits the recordings to the sound engineer using Zencastr. It has a free model, for low output podcasting, which may be good to use to start. Recording parties may need to have always on Internet while recording. More info as we have it.</div>Malcolm Ginhttps://pod.malcolmgin.com/index.php?title=Main_Page&diff=2Main Page2018-09-02T18:14:33Z<p>Malcolm Gin: </p>
<hr />
<div>= Administrative Note =<br />
Between late 2017 and mid 2018, spammers took advantage of this Wiki's open registration system to add about 4 GB of spam to the Internet by spamming the ever living heck out of this Wiki. Therefore I've locked down registration and editing. If you would like an account, feel free to drop me a line at [mailto:malcolm.gin@gmail.com malcolm.gin@gmail.com]. With said account, I will enable your ability to edit the content here.<br />
<br />
= Introduction and Purpose =<br />
<br />
The idea of this wiki is to collect and archive advice, techniques, and tips for creating and producing podcasts and other audio programming in today's Internet, utilizing modern audio capture and editing software, and contemporary podcast publishing platforms.<br />
<br />
Malcolm Gin, a budding producer, is helping compile these data and information for public use, along with other contributors.<br />
<br />
= Basic Technical Considerations =<br />
<br />
At the very beginning you must have a computer or access to a computer on which you can install software to capture and edit audio, and to process, convert, and publish the final form of your podcast to some server or podcast hosting service on the Internet.<br />
<br />
So you will need a computer you can install and use applications on, and some kind of Internet connection. It doesn't have to be an always on Internet connection, but that would probably make your work easier.<br />
<br />
If you are a primary host or will be recording on many of the podcast episodes, you should obtain a good microphone for capturing voice. You might also need a quiet space in which to record your podcasts. Or you might need to provide your podcasting hosts and guests with cheap but decent microphones by mail. Or send them a gift card and have them buy one and have it delivered to them, or however you handle your money.<br />
<br />
If you don't have money, you may be able to apply for a grant to get money. It's not a promise, but a possibility.<br />
<br />
More about specifics of these considerations to follow.<br />
<br />
= Production Process Overview =<br />
<br />
Your overall process to get podcasts to publication should roughly follow this track:<br />
(Note: Depending on the size, format, length, and frequency of your podcast, you may be able to fill most of these positions yourself, but it may help to think of the roles anyway, to make sure your planning is based on industry standards, and to make sure your planning is comprehensive.)<br />
* Gather expertise<br />
* Develop theme/conceit for one or more podcast(s)<br />
* Figure out pay or profit sharing model<br />
** Articulate it somewhere everyone can see (Transparency)<br />
* Recruit (A producer or host may be able to cover more than one role, especially if your publishing frequency is low or slow):<br />
** Producer (logistics and/or money)<br />
** Grant Application Writer (obtaining money - OPTIONAL - depending on money Producer brings or other revenue streams)<br />
** Host(s)<br />
** Guest(s)<br />
** Sound Engineer (sets up audio capture, captures audio, edits audio)<br />
** Director (sets and implements or enforces standards for show)<br />
* Obtain funding (grants, donations, fundraising, etc.)<br />
* Obtain resources you need to record a podcast (computer(s), microphone(s), noise management, people, other sounds and cues, etc.)<br />
* Use technical resources to record a podcast<br />
* Edit/combine any separate audio tracks and sound cues (if any) into a single podcast audio file<br />
* Upload the podcast file to its hosting service on the Internet, and list it in various podcast subscription services (Google Play, iTunes, etc.)<br />
<br />
= Gather and Recruit Expertise =<br />
Leverage your social media and face to face contacts and networks to find good people to help run, host, and guest on your podcast.<br />
<br />
= Theme =<br />
<br />
You or your director, and likely your fundraiser/grant applier will probably want a theme for your show, so you probably should articulate and write this down, to help everyone work in the same direction, and to provide when fundraising and otherwise promoting and advertising your show.<br />
<br />
= Profit Sharing =<br />
<br />
Especially for justice-oriented podcasts, but also in many other contexts, profit sharing can be a good choice to fund and staff an early podcast. Later, if your business crosses predetermined or dynamically determined thresholds of profitability, you may want to retool your policy for handling funds and profits. But for early shows, one popular model is to pay parties involved in production equally from presumably small amounts of shared profitability or revenue.<br />
<br />
== Transparency ==<br />
<br />
Transparency can help assure every involved party that whoever is handling the money is doing so fairly. There are wrinkles to this that are legal, that change regionally, that depend on different laws in taxation and law, so you may want to engage an accountant and/or a lawyer. Our Wiki is not able to give you legal advice.<br />
<br />
= Staff to Recruit =<br />
<br />
These rough roles are special to creating and publishing a podcast. Like many other businesses, you or your group may also want to consider retaining an accountant and a lawyer to consult on financial and legal obligations. But the following roles are specific to producing and publishing a podcast. Depending on the length, format, and other considerations about your podcast, a single contributor may be able to fulfill more than one of these roles. For example, it's perfectly doable for a producer or director to also be a sound engineer, assuming they have the training and the skills.<br />
<br />
== Producer ==<br />
<br />
== Grant Application/Funding Request Writer ==<br />
<br />
== Host(s) ==<br />
<br />
== Guest(s) ==<br />
<br />
== Sound Engineer ==<br />
<br />
== Director ==<br />
<br />
= Funding and Promotion =<br />
<br />
== Funding ==<br />
<br />
== Promotion ==<br />
Consider promoting through as many social networks (real, face-to-face, as well as Internet-based) as you've got and are comfortable using.<br />
<br />
Don't forget to leverage the social networks your interviewees have as well.<br />
<br />
Possible approach (provided by way of example, and to help provide ideas for your efforts):<br />
* Plan to send out 3 emails - you can schedule these with mailmerge chrome extensions in Gmail:<br />
** 1 week ahead of time, send a detailed email about the show. Include:<br />
*** A link to a teaser<br />
*** Language for use in Social Media<br />
*** Links to various podcast URLs (iTunes, Google Play, Amazon, etc.)<br />
** 2 days ahead of time, a short reminder<br />
** day of, congratulations, your episode is out!<br />
* (To be continued)<br />
<br />
= Technical and Other Resources =<br />
<br />
Your technical goal with microphones and recordings should be to record either the entire studio or individual contributors with each microphone (each microphone representing an audio track) that you or another editor can later combine into a single audio track to publish as the podcast. Professionals manage this by having a single microphone adjusted to each person in the podcast, and by live-combining them into an output audio that goes to headphones that are monitors for each of the participants. You or your sound engineer should endeavor to make sure that the lulls in conversation are truly silent, so there's not a layer of noise on top of any music or other track you choose to run during the interview when combining all the audio tracks.<br />
<br />
== Selecting your Technology ==<br />
<br />
* [[Technology Selection ]]<br />includes info on:<br />
** Microphones<br />
** Headphones<br />
** Software<br />
<br />
== Using your Technology ==<br />
<br />
== Sound Engineering ==<br />
<br />
== Podcast Hosting ==<br />
<br />
= Additional Thoughts, Resources, and Information =<br />
<br />
== Administrative ==<br />
=== Checklists and Questionnaires ===<br />
<br />
= Setup and Help Links =<br />
[[Old Main Page|Old Main Page]] with notes on getting started with this wiki in general. Technical pointers and notes on how to access, edit, and update pages on the wiki, etc.</div>Malcolm Gin